Privacy Statement

Privacy Statement

1. Scope

1.1 This Privacy Statement applies to the website It is offered by Josef Blässinger GmbH + Co. KG, Parasolstraße 17, 70599 Stuttgart, Germany, E-Mail: info(at) as the controller as defined in Article 4 of the EU General Data Protection Regulation (hereinafter, the “GDPR”). You can contact our data protection officer by e-mail to info(at)

1.2 Protecting your personal data is important to us, in particular, protecting your personal rights when we process and use your personal data. Below, we inform you about the collection of personal data when you visit our website. The term personal data includes all data relating to you personally, for example, your name, postal address, e-mail address, and user behavior.

2. Automated Data Collection and Processing

2.1 As with every other web service, our server collects information automatically and stores it temporarily in server log files unless you deactivate such collection. If you view content on our website, we collect the following data which for technical reasons we need if we are to display the contents of the website to you and to ensure the stability and security thereof (legal basis: Article 6 (1) f) of the GDPR):

  • the IP address of the computer from which the inquiry is sent;
  • the file inquired about by the client;
  • the http response code;
  • the Internet page from which you are visiting (referrer URL);
  • the date and time the server inquiry is sent; 
  • the type and version of the browser used; and
  • the operating system on the computer sending the inquiry.

No server log files are evaluated in association with an individual person. The provider is not able to allocate the data to any specific person or persons at any time. The data is not merged with data from any other sources. 

2.2 This website uses Google Analytics, a web analytics service provided by Google Inc. (hereinafter, “Google”). Google Analytics uses small text files, referred to as cookies, which are saved on your computer to facilitate analysis of your website use. The information generated by cookies regarding your use of this website typically is transmitted to and saved on a Google server located in the United States. If and when IP anonymization is activated on this website, Google will truncate your IP address for transmission among member states of the European Union or to other member states of the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a Google server in the United States and then truncated. At the request of the operator of this website, Google will use the information to evaluate your use of this website, to compile reports on website activity, and to provide the operator of this website with other services relating to website activity and Internet use.

According to Google, the IP address transmitted from your browser as part of Google Analytics will not be merged with any other data held by Google. 

You may refuse the saving of cookies by selecting the appropriate settings in your browser software; however, please note that if you do so you may not be able to use the full functionality of this website. In addition, you can object to Google’s collection of data generated by cookies which data relates to your use of this website (including your IP address) as well as to Google’s processing of the data. To do so, download and install the browser plug-in available at

This website uses Google Analytics with the addendum _anonymizeIp(). This means that IP addresses are truncated before being processed and cannot be associated with individual persons. In the event a personal association to you of any data collected in connection with you is possible, such association is excluded without delay and the personal data is erased immediately.

We use Google Analytics regularly to analyze and enhance the use of our website. The resulting statistics allow us to improve our offerings and make them more interesting for you, the user. In exceptional cases in which personal data is transmitted to the United States, Google is bound by the EU-US Privacy Shield ( The legal basis of our use of Google Analytics is Article 6 (1) p. 1 f) of the GDPR.

IInformation regarding the third-party provider is as follows: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001; terms of use:; overview of data protection:, privacy statement:

2.3 Google Maps

On this website we use the services of Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function. The legal basis for the use of Google Maps is Art. 6 Par. 1 S. 1 lit. f DS-GMO. 

By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. In addition, the data referred to in section 2.1 of this declaration will be transmitted. This is regardless of whether Google provides a user account through which you are logged in, or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or the design of its website in line with your needs. Such evaluation takes place in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about their activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. 

For further information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the provider's privacy statement. There you will also receive further information about your rights in this regard and setting options for the protection of your privacy: Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield,

3. Collection and Processing of Data Provided on a Voluntary Basis 

3.1 Generally, your provision of your personal data to us through our website (your last name, first name, e-mail address and/or postal address) is voluntary. This data is used to manage your contract, process your inquiries and/or your orders, perform our own market research or opinion polls, and make decisions regarding the advertising materials we send out by mail and/or e-mail. The personal data you provide will not be used in any other way; in particular, it will not be transmitted to third parties for advertising purposes, market research or opinion polls. We will erase the data collected from you when saving such data no longer is required or, depending on statutory retention obligations, we will restrict the processing of such data. The legal basis for this is Article 6 (1) b) of the GDPR or Article 6 (1) f) of the GDPR. 

3.2  If you would like to order in our Online Shop, it is necessary for the conclusion of the contract that you enter your personal data, which we need for the processing of your order. Required information for the execution of the contracts are marked separately, further information is voluntary. We process the data provided by you to process your order. For this purpose we can pass on your payment data to our house bank or an online payment service used. The legal basis for this is Article 6 (1) b) of the GDPR.

  • You can create a user account through which we can store your data for future purchases. When you create an account under "Benutzerkonto Anlegen", the data you have provided will be stored revocably. All other data, including your user account, can always be deleted under "Benutzerkonto".
  • We may also process the information you provide to inform you of other interesting products in our portfolio or to send you e-mails containing technical information.
  • Your data will only be used as long as necessary for the existing customer relationship. Irrespective of this, we are obliged by commercial and tax law to store your address, payment and order data for a period of ten years.

4. Transmission to Third Parties

4.1 To the extent you provide us with personal data, we will not transmit any such personal data to any third party, except 

  • to the extent you consented to such transmission: When data is collected you will be informed of the recipient or categories of recipients;
  • as part of the processing of your inquiries and/or your orders and your use of our services: to subcontractors commissioned by us to whom we transmit only such data as is required to fulfill the respective assignment and such contractors shall use such data for specific purposes only; 
  • as part of processing activities pursuant to Article 28 of the GDPR: to external service providers whom we have selected diligently and have commissioned and who are bound by our instructions and by the provisions of the GDPR and are controlled on a regular basis; and 
  • in compliance with legal obligations: to parties authorized to obtain such personal data.

4.2 This website uses social plugins. Social plugins are web applications that connect this website to certain social networks. However, the social plugins are not directly integrated, but must first be activated by a separate click. Only this activation establishes a connection to the social network, regardless of whether you actually click on the social plug-ins. Through this connection your IP address and user data of the respective social network can be transmitted to it. For details on the social plug-ins used, please refer to section 6. 

5. Cookies

5.1 The website uses cookies, small text files that are saved locally in your browser’s cache. The following types of cookies, the scope and functionality of which are explained below, are used:

  • transient cookies (see 6.2 below) and
  • persistent cookies (see 6.3 below).

5.2 Transient cookies are erased automatically when you close your browser. Transient cookies include, but are not limited to, session cookies which save session IDs that can be used to associate diverse requests from your browser with one joint session. In this way, your computer is recognized when you return to the website. Session cookies are deleted when you log out or close your browser. 

5.3 Persistent cookies are erased automatically after a predefined period of time, which period of time may vary depending on the cookie. You can delete persistent cookies in the security settings of your browser at any time.

5.4 You can configure your browser settings to meet your needs such that, for example, acceptance of third-party cookies or of all cookies is refused. Please note that in this case you may not be able to use all the functions of the website. 

6. Social Networks

On our website you will find links to the social networks Facebook, and Xing. In addition to section 4.2, the following data protection information applies to this: 


We use the Like button ("like") and the Share button ("share") ("Facebook Plugins") of Facebook Inc, 1601 Willow Road, Menlo Park, California, 94025, USA ("Facebook"), which connects this website to the social network Facebook. More information about the function and appearance of the Facebook plugins can be found at  

By activating (see section 4.2) the Facebook plugins, your browser establishes a direct connection to the Facebook servers. The content of Facebook plugins is transmitted directly from Facebook to your browser. At the same time, certain data is transmitted from your browser to Facebook. This happens regardless of whether you click the Facebook plugins or not. We have no control over the extent of data Facebook collects in this way. According to our current state of knowledge, this data is as follows: 

1.     visited page on our website containing the Facebook plugin,

2.     the data generally transmitted by your browser (IP address, browser type and version, operating system, time),

3.     for registered and logged in Facebook users, the respective Facebook identification number.

For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for the protection of your privacy, please refer to the data protection information of Facebook: You have the right to object to the creation of any user profiles, and you must contact Facebook to exercise this right. The legal basis for using the Facebook plug-in is Article 6 (1) f) of the GDPR.

If you are a Facebook member and do not want Facebook to collect data about you through our website and link it to your membership data stored on Facebook, you must log out of Facebook before visiting our website and possibly delete existing cookies from Face-book. The Facebook plugins can also be blocked using add-ons for your own browser. For more information, see the add-on pages of your browser. 

7. Time of storage

Your data will only be used as long as it is necessary for the existing customer relationship, unless you have given us your consent or we have a legitimate interest in further processing. In this case we process your data until you revoke your consent or until you object to our legitimate interests. Notwithstanding this, we are obliged by commercial and tax law to store your address, payment and order data for a period of ten years. 

8. Your Rights

8.1 You have the following rights vis-à-vis us regarding your personal data. You have the right to

  • access,
  • rectify or erase,
  • restrict processing,
  • object to processing, and
  • portability.

Please forward all inquiries in writing to Josef Blässinger GmbH + Co. KG, Parasolstraße 17, 70599 Stuttgart, Germany, E-Mail: info(at)

8.2 In addition, you have the right to lodge a complaint with a data protection supervisory authority if you are not satisfied with our processing of your personal data.