Privacy Statement

Privacy Policy

(Status: June 2026)

With this Privacy Policy, we would like to inform you about the collection of personal data as well as the storage of and access to information on your end device when using our website www.blaessinger.com and related services. This information takes into account the statutory requirements, in particular the General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG) and the Telecommunications and Telemedia Data Protection Act (TDDDG).

Table of Contents:

A) General Information

Processing of Personal Data
Controller, Data Protection Contact
Rights of the Data Subject
Security Measures
Disclosure of Personal Data
Deletion of Data
Amendments to this Privacy Policy

B) Collection and Processing of Data when Visiting Our Website

Automated Data Collection and Processing by the Browser
Cookies and Other Technologies
Essential Cookies
Google Services
LinkedIn Insight Tag
SalesViewer® Technology

C) Additional Functions and Services on the Website

Use of Our Online Shops
Contact
Direct Marketing

D) OBJECTION OR WITHDRAWAL REGARDING THE PROCESSING OF YOUR DATA

A) General Information

1. Processing of Personal Data

Personal data within the meaning of Article 4 of the EU General Data Protection Regulation (GDPR) is any information relating to an identified or identifiable natural person, e.g. name, address, email address, user behaviour, etc.

2. Controller, Data Protection Contact

The controller responsible for the processing of personal data within the meaning of Article 4(7) GDPR is:

Josef Blässinger GmbH + Co. KG
Parasolstraße 17
70599 Stuttgart
Germany

Email: info(at)blaessinger.com
Telephone: +49 711 167 08 – 0

Further information can be found in our legal notice (Imprint).

You may contact our Data Protection Officer, Mr Rouven Hengen, at datenschutz@blaessinger.com or at the postal address of the controller, marked “FAO Data Protection Officer”.

Certain processing operations may be carried out under the responsibility of other companies. Where this is the case, it is specified in the respective description of the processing activity.

3. Rights of the Data Subject

You may exercise your rights as a data subject with regard to your processed personal data at any time by contacting us using the contact details stated above under section A.(2). As a data subject, you have the right:

– pursuant to Article 15 GDPR, to request information about your personal data processed by us. In particular, you may request information about the purposes of processing, the categories of data concerned, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data (if not collected from you), as well as the existence of automated decision-making, including profiling, and, where applicable, meaningful information about its details;

– pursuant to Article 16 GDPR, to request without undue delay the rectification of inaccurate personal data or the completion of incomplete data stored by us;

– pursuant to Article 17 GDPR, to request the erasure of your personal data stored by us, unless processing is required for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of legal claims;

– pursuant to Article 18 GDPR, to request the restriction of processing of your personal data where the accuracy of the data is contested by you or the processing is unlawful;

– pursuant to Article 20 GDPR, to receive the personal data you have provided to us in a structured, commonly used and machine-readable format, or to request the transfer of such data to another controller (“data portability”);

– pursuant to Article 21 GDPR, to object to the processing of your personal data where processing is based on Article 6(1), sentence 1, point (e) or (f) GDPR. This is particularly the case where processing is not required for the performance of a contract with you. Where the objection does not concern direct marketing, we ask you to state the reasons why we should not process your personal data as carried out by us. In the event of a justified objection, we will review the matter and either discontinue or adapt the processing or inform you of our compelling legitimate grounds for continuing the processing;

– pursuant to Article 7(3) GDPR, to withdraw at any time any consent previously granted by you (including consents granted prior to the applicability of the GDPR, i.e. before 25 May 2018). Withdrawal means that we may no longer continue the data processing based on such consent in the future; and

– pursuant to Article 77 GDPR, to lodge a complaint with a supervisory authority regarding the processing of your personal data by our company, for example with the competent data protection supervisory authority:
[Competent Data Protection Authority], [Address], Email: [Email address].

When processing your requests, we may ask you to provide proof of identity. Further information on how we process your personal data in this context can be found under section C.2.

4. Security Measures

We implement appropriate technical and organisational security measures in accordance with statutory requirements to ensure a level of protection appropriate to the risk of data processing.

To ensure the highest possible level of security, data is always transmitted to us in encrypted form. You can recognise encrypted connections by the “https://” indication in your browser’s address bar. Where the processing of a full IP address is not required, we shorten the IP address processed by us or by service providers or technologies used by us. In doing so, the last two digits or the final segment of the IP address after a dot are removed or replaced with placeholders. The shortening of the IP address is intended to prevent or significantly impede the identification of an individual based on their IP address.

5. Disclosure of Personal Data

Unless expressly stated otherwise in the description of individual processing operations below, your personal data will not be disclosed to third parties or other recipients.

For the provision (hosting) and the content-related and technical operation of our website, we use the services of external service providers. The personal data collected on this website is stored on the servers of the hosting provider and may be accessed by our technical service providers. This may include, in particular, IP addresses, contact enquiries, metadata and communication data, contractual data, contact details, names, website accesses and other data generated via a website.

The use of external service providers is in our interest to ensure secure, fast and efficient provision of our website by a professional provider. External service providers will process your data only to the extent necessary to fulfil their contractual obligations and in accordance with our instructions. We have concluded data processing agreements with all service providers pursuant to Article 28 GDPR.

We reserve the right to disclose information about you if we are legally obliged to do so or if disclosure is required by lawfully acting authorities or law enforcement agencies. The legal basis is Article 6(1)(c) GDPR (legal obligation).

6. Deletion of Data

The personal data processed by us will be deleted in accordance with statutory requirements as soon as the consent permitting processing is withdrawn or other legal bases cease to apply (e.g. where the purpose of processing no longer exists or the data is no longer required for that purpose).

If personal data is not deleted because it is required for other legally permissible purposes, processing will be restricted to those purposes. This means that the personal data will be blocked for other purposes and no longer processed for them. This applies, for example, to personal data that must be retained for commercial or tax law reasons or whose storage is required for the establishment, exercise or defence of legal claims or to protect the rights of another natural or legal person.

Within this Privacy Policy, we also provide information on deletion and retention periods that apply specifically to individual processing operations.

7. Amendments to this Privacy Policy

We reserve the right to amend this Privacy Policy in the event of changes to the legal framework, our website, services or data processing activities. This applies only to statements regarding data processing. Where your consent is required or parts of this Privacy Policy contain provisions relating to the contractual relationship with you, amendments will only be made with your consent.

You can regularly review this Privacy Policy to stay informed about any changes.

B) Collection and Processing of Data When Visiting the Website

1. Automated Data Collection and Processing by the Browser

Processing/Purpose:

In the case of purely informational use of the website—i.e., if you do not register or otherwise transmit information to us—we collect the personal data that your browser transmits to our server, which is technically necessary for the display of our website and to ensure stability and security. This data is temporarily stored in so-called log files. The following information, which is technically required by us, is recorded and stored until automated deletion:

Name of the accessed website or retrieved file
Date and time of retrieval
Description of the type of web browser used (including version)
Operating system
Status message of the web service (e.g., successful)
IP address

A person-related evaluation of the server log files does not take place. At no time can this data be assigned to a specific person by us. This data is not merged with other data sources.

Recipients: We pass on the collected data to the competent internal departments or to external service providers, in particular processors (e.g., hosting), for processing in accordance with the required purposes (for the display of the website and the creation of content).

Deletion: Log files are deleted as soon as they are no longer required for the stated purposes, at the latest after 14 days.

Legal Basis: Art. 6 (1) (f) GDPR (Legitimate Interest). Our legitimate interest consists of ensuring the delivery of the website, as well as combating abuse and troubleshooting.

2. Cookies and Other Technologies

Information/Purpose:

In addition to the aforementioned data, cookies or similar technologies (hereinafter generally referred to as "cookies") are used when you use and visit our website. Cookies are small text files that are stored by your browser on your end device to save certain information. During your visit to the website or your next visit with the same device, the information stored in cookies is sent back either to our website ("First Party Cookie") or to another third-party website to which the cookie belongs ("Third Party Cookie").

Through the stored and returned information, the respective website can recognize that you have already accessed and visited it using your device's browser. Some cookies also allow us to recognize individual users based on pseudonyms (e.g., individual or random IDs) so that we can offer customized services. In addition, other technologies such as Local Storage or Device Fingerprinting may be used, through which information from your end device used when visiting our website is read and used for recognition.

This website uses the following categories of cookies:

Necessary: Necessary cookies are required to ensure the basic functions of our website. To do this, we must analyze certain interactions and settings of our website users, store them on the end device used, and/or retrieve them.
Statistics: Statistics cookies collect information about how a website is used in order to improve and ensure the attractiveness, content, and functionality of the website.
Marketing/External Media: Marketing cookies enable, for example, personalized online advertisements and extended analysis and evaluation options regarding the target group and user behavior. These are also used for cross-website tools.

We use social media tools and services from external providers, among other things, to display content from these third-party providers and to enable the sharing of content. As a result, content and information provided can be passed on to third parties.

Cookies are set by our website or external services to maintain the full functionality of our website, improve user-friendliness, and optimize our web presence or to pursue the purpose stated in your consent.

Legal Basis: The use of cookies and any further storage of personal data only takes place with your express consent or if it is strictly necessary to use the service offered and accessed by you. The legal basis for cookies that are strictly necessary to provide you with the expressly requested service is Section 25 (2) No. 2 TDDDG. Any use of cookies that is not technically mandatory for this purpose constitutes data processing that is only permitted with your express and active consent in accordance with Section 25 (1) TDDDG in conjunction with Art. 6 (1) (a) GDPR. This applies in particular to the use of performance, advertising, targeting, or sharing cookies. Furthermore, we only pass on your personal data processed via cookies to third parties if you have given your express consent.

Deletion of Cookies / Objection: In addition to "Session Cookies" (deleted after the visit), "Permanent Cookies" can be used to store settings for a specific period (e.g., two years). You can prevent the storage of cookies via your browser settings or object via self-regulatory programs like aboutads.info or youronlinechoices.com.

3. Essential Cookies

Information/Purpose:

We use essential cookies on our website that ensure technical functions without which you cannot use our website as intended and expected. These cookies collect and store exclusively pseudonymised information, so they cannot track your movements on other websites. These cookies are used exclusively by us and are therefore first-party cookies. This means that all information stored in the cookies is returned to our website.

Essential cookies are used, for example, to ensure that you remain logged in as a registered user when accessing various sub-pages of our website, so that you do not have to re-enter your login details each time you open a new page, or to allow a previously selected language option to be taken into account.

The use of essential cookies on our website is possible without your consent. For this reason, essential cookies cannot be individually disabled or enabled. However, you have the option at any time to disable cookies generally in your browser (see above). These cookies are automatically deleted after a period defined by us.

The following essential cookies are used on our website:

Cookie Name	Provider	Purpose	Storage Period
Cookiebot	Usercentrics GmbH	Ensuring technical functionality	1 year

Recipients:

We pass on cookie information to external service providers (e.g., hosting and support providers) and to the respective named external cookie provider in accordance with the required purposes.

Legal Basis:

Art. 6(1)(b) GDPR (performance of a contract), Section 25(1) TDDDG.

4. Google Services

We use services from Google Ireland Limited (Dublin, Ireland) / Google LLC (USA). Data transfer to the USA is based on Standard Contractual Clauses (Art. 46 GDPR).

a) Google Analytics Information/Purpose:

Google Analytics uses technologies on our behalf that enable the recognition of the user for the purpose of analyzing your pseudonymous use of the website (e.g., cookies or device fingerprinting).

We receive various usage data about your website visit, such as page views, duration of stay, and interaction with the website. In addition, your approximate location (region), your IP address (truncated), technical information of your browser, and the referrer URL are recorded. Google will use this information on our behalf to evaluate your use of our website, to compile reports on activities within the website, and to provide us with further services associated with the use of the website. In this process, pseudonymous usage profiles of the users can be created from the processed data.

In addition to the standard functions, we also use the extended functions of Google Analytics on this website. The Google Analytics advertising functions implemented on this website include:

We use the User-ID function. With the help of the User-ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyze user behavior across devices.

The configuration of Google Analytics has been adjusted by us so that only the website analysis function is used, provided that no separate consent for advertising services has been granted. If you also give us consent for Google advertising services, the evaluation takes place based on a user profile.

In Google Analytics, the anonymization of IP addresses is activated by default. This means that the IP address is truncated by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by the user's browser will not be merged with other Google data.

We use Google Analytics to analyze the use of our website, to compile reports on the website activities of our users, and to receive further statistical evaluations associated with website use. Based on the statistics obtained, we can improve our offer and make it more interesting for you as a user of our website. In addition, we receive information about the functionality of our website (for example, for the detection of navigation problems).

Recipients:

Recipients of the data are/can be:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a processor according to Art. 28 GDPR)
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Alphabet Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

It cannot be ruled out that US authorities may access the data stored at Google.

When configuring Google Analytics, care was taken to ensure that Google receives this data as a processor and is therefore not permitted to use this data for its own purposes. The configuration for "Google Analytics Advertising Functions" is independent of this and is described separately in corresponding sections, provided they are also used on this website.

Storage Period:

The deletion of the analytics data is set to 2 months. Set cookies remain stored for up to 2 years.

Withdrawal/Deletion:

You can withdraw this consent to the cookies at any time with effect for the future in the cookie settings.

Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

Legal Basis(es):

Art. 6 (1) (a) GDPR (Consent), Section 25 (1) TDDDG.

b) Google Ads Conversion

Information/Purpose:

We use the advertising service Google Ads Conversion on our website.

Google Ads enables us to draw attention to our offers on external websites with the help of advertising materials (so-called Google Ads). We can determine, in relation to the data of the advertising campaigns, how successful the individual advertising measures are. In doing so, we pursue the interest of displaying advertisements to you that are of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

These advertising materials are delivered by Google via so-called "Ad Servers." For this purpose, we use so-called Ad Server cookies, through which certain parameters for measuring success, such as the display of ads or clicks by users, can be measured. If you reach our website via a Google advertisement, a cookie will be stored on your end device by Google Ads. As a rule, the following information is stored as analysis values for this cookie: Unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be addressed).

These cookies enable Google to recognize your web browser. If a user visits certain pages of the website of an Ads customer and the cookie stored on their end device has not yet expired, Google and the website operator can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each website operator. Cookies can therefore not be tracked across the websites of different website operators.

We ourselves do not collect or process any personal data during the aforementioned advertising measures. We only receive statistical evaluations of the aforementioned data from Google. Based on these evaluations, we can recognize which of the advertising measures used are particularly effective. We do not receive further data from the use of the advertising materials; in particular, we cannot identify you based on this information. Due to the use of Google Ads, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. To our knowledge, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, the possibility exists that Google learns and stores your IP address.

We use Google Ads for marketing and optimization purposes, in particular to display relevant and interesting advertisements to you, to improve campaign performance reports, and to achieve a fair calculation of advertising costs.

Recipients:

Recipients of the data are/can be:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a processor according to Art. 28 GDPR)
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Alphabet Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

It cannot be ruled out that US authorities may access the data stored at Google.

There is a joint responsibility regarding data processing in connection with Google Ads Conversion between Google and us according to Art. 26 GDPR. We have agreed with Google that we assume primary responsibility according to the GDPR for the processing of the data and fulfill all obligations under the GDPR with regard to the processing of the data (including Articles 12 and 13 GDPR, Articles 15 to 22 GDPR, and Articles 32 to 34 GDPR).

Storage Period:

The set cookies usually lose their validity after 90 days. They are not intended to identify you personally.

Withdrawal/Deletion:

You can withdraw this consent to the cookies at any time with effect for the future in the cookie settings.

The prevention of cookie storage is also possible by setting your web browser so that cookies from the domain "www.googleadservices.com" are blocked. You can make this setting at https://www.google.de/settings/ads. Furthermore, you can deactivate interest-based ads via the link http://optout.aboutads.info. We point out that these settings will be deleted if you delete your cookies in the browser settings.

Legal Basis(es):

Art. 6 (1) (a) GDPR (Consent), Section 25 (1) TDDDG.

c) Google Ads Remarketing

We use the remarketing function of the Google Ads service on the website.

With the remarketing function, we can present interest-based advertisements to users of our website on other websites within the Google advertising network (in Google Search or on YouTube, so-called "Google Ads," or on other websites). For this purpose, Google stores cookies on the end devices of users who visit certain Google services or websites in the Google Display Network. These cookies are used to record the visits of these users. The cookies serve to uniquely identify a web browser on a specific end device and not to identify a person. With the help of the data collected by the cookie, Google Ads Remarketing analyzes your user behavior on our website (e.g., clicks on certain products) in order to classify you into specific advertising target groups and subsequently display matching advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with the cross-device functions of Google. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g., mobile phone) can also be displayed on another of your end devices (e.g., tablet or PC).

We use Google Ads with remarketing for marketing and optimization purposes, in particular to display relevant and interesting advertisements to you.

Recipients:

Recipients of the data are/can be:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a processor according to Art. 28 GDPR)
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Alphabet Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

It cannot be ruled out that US authorities may access the data stored at Google.

Storage Period:

The cookies set via our website usually lose their validity after 90 days. They are not intended to identify you personally.

Withdrawal/Deletion:

You can withdraw this consent to the cookies at any time with effect for the future in the cookie settings.

If you have a Google account, you can deactivate personalized advertising under the following link: https://www.google.com/settings/ads/onweb/. Alternatively, you can prevent the tracking function by permanent deactivation in your browsers Firefox, Internet Explorer, or Google Chrome under the link: http://www.google.com/settings/ads/plugin.

Legal Basis(es):

Art. 6 (1) (a) GDPR (Consent), Section 25 (1) TDDDG.

d) Google Tag Manager

We use the "Google Tag Manager" on our website.

Google Tag Manager allows us to manage website tags through a single interface. The Google Tag Manager tool, which implements the tags, is a cookie-less domain and does not collect any personal data itself. Google Tag Manager ensures the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been performed at the domain or cookie level, it remains in effect for all tracking tags implemented with Google Tag Manager.

Recipients:

The recipient of the data is Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.

Further information on data protection can be found on the following Google websites:

Google Tag Manager FAQ: https://www.google.com/intl/en/tagmanager/faq.html

Google Tag Manager Terms of Use: https://www.google.com/intl/en/tagmanager/use-policy.html

Withdrawal/Deletion:

You can withdraw your consent to the cookies at any time with effect for the future in the cookie settings.

Legal Basis(es):

Art. 6 (1) (a) GDPR (Consent), Section 25 (1) TDDDG.

e) Google reCAPTCHA Protects against bots and SPAM.

Purpose/Information:

In certain cases, this website uses Google reCAPTCHA to prevent automated programs/bots from using text fields. This increases the security of our website and avoids SPAM for the user. This constitutes our legitimate interest and fulfills our legal obligation.

The data collected consists of hardware and software information, e.g., device and application data, as well as the results of the security queries.

Further information can be found in Google's privacy policy: policies.google.com/privacy. Further documentation is available here: developers.google.com/recaptcha/ and www.google.com/recaptcha/admin/create.

Recipients:

Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Transmissions to third countries are possible. So-called Standard Contractual Clauses according to Art. 46 GDPR have been concluded with Google as appropriate guarantees.

Deletion:

The cookies can be stored for up to 24 months.

Legal Basis(es):

Art. 6 (1) (f) GDPR (for processing in accordance with the above-mentioned legitimate interest), Section 25 (2) No. 2 TDDDG.

f) Google Maps

Purpose/Information:

On this website, we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently.

By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, basic data such as IP address and timestamp are transmitted. This takes place regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish for the assignment to your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research, and/or the demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, and you must contact Google to exercise this right.

The use of Google Maps takes place in the interest of an appealing presentation of our online offer and to make it easy to find the places indicated by us on the website.

Recipients:

Recipients of the data are/can be:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a processor according to Art. 28 GDPR)
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Alphabet Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

More information on the handling of user data can be found in Google's privacy policy: https://www.google.de/intl/en/policies/privacy/.

Legal Basis:

Art. 6 (1) (a) GDPR (Consent), Section 25 (1) TDDDG.

5. LinkedIn Insight Tag

Purpose/Information:

This website uses the conversion tool Insight Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter "LinkedIn").

This tool creates a cookie in your web browser, which enables the collection of data including the following: IP address, device and browser characteristics, and page events (e.g., page views). With the help of the LinkedIn Insight Tag, we therefore receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyze, among other things, the key professional data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better align our site with the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our websites make a purchase or perform another action (conversion measurement). Conversion measurement can also take place across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, with the help of which we can display targeted advertising to visitors to our website outside of the website, whereby, according to LinkedIn, no identification of the advertising recipient takes place. LinkedIn itself also records so-called log files (URL, referrer URL, IP address, device and browser characteristics, and time of access). The IP addresses are truncated or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator.

Storage Period:

Direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

Recipients/Third-Country Transfer:

The recipient of the data is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

LinkedIn will store the collected personal data of website visitors on its servers in the USA and use them within the scope of its own advertising measures.

The data transfer to the USA is supported on the basis of Standard Contractual Clauses concluded with LinkedIn in accordance with Art. 46 GDPR. Information on data transfer can also be found at the following links: https://de.linkedin.com/legal/l/dpa and www.linkedin.com/legal/l/eu-sccs.

Further information on data protection can be found on the following LinkedIn websites: https://www.linkedin.com/legal/privacy-policy#choices-oblig

Withdrawal/Deletion:

You can withdraw your consent to the cookies at any time with effect for the future in the cookie settings.

Legal Basis(es):

Art. 6 (1) (a) GDPR (Consent), Section 25 (1) TDDDG.

6. SalesViewer® technology

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.

The data stored by Salesviewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

C) Additional Features and Offers on the Website

1. Use of Our Online Shop

a) Creating a Customer Account:
You can register to open a customer account to use our online shop. Required information is marked as mandatory. Data is used for account creation, verifying company status, and allowing login.

b) Orders via the Online Shop:
Data such as name and address is required to process orders, correspond with you, issue invoices, and manage customer data.

c) Data Transfer for Contract Fulfillment:
Data may be shared with shipping companies or payment service providers as required to fulfill the contract.

Legal Basis:
Art. 6 (1) b DSGVO (contract fulfillment)

2. Contact

When contacting us via email or contact form, provided data (email, name, phone number, and other information) is stored to answer inquiries or manage communication.

Legal Basis:
Art. 6 (1) b and f DSGVO

3. Direct Marketing

a) Newsletter:

Information/Purpose:

By subscribing to the newsletter on our website, we receive the email address you entered in the registration field and, where applicable, any additional contact details you voluntarily provide via the newsletter registration form.

The data provided in the registration form for our newsletter is used by us exclusively for sending our newsletter. The newsletter contains content as indicated in the registration form, and otherwise information about our product range, promotions, competitions and our company. After registration, we will send you a confirmation email containing a link you must click to complete the newsletter subscription (double opt-in).

We store the IP addresses used, together with the content and times of registration and confirmation. The purpose of this procedure is to document compliant registration and, where applicable, to investigate any potential misuse of personal data. The legal basis for this processing is that we are legally obliged to demonstrate compliant consent.

The newsletters contain a so-called “web beacon”, i.e. an invisible pixel-sized file that is retrieved from our server when the newsletter is opened. As part of this retrieval, technical information is collected, such as browser and system information, your IP address and the time of retrieval. All links in the email newsletters are tracking links, which allow your clicks to be counted.

The collection of this data enables us to analyse the behaviour of newsletter recipients and to statistically evaluate the information. The analysis includes determining how many recipients have opened our newsletter, how many have clicked on a link, and how many clicks individual links have received. This information is not assigned to individual newsletter recipients. The evaluations serve to help us understand the usage habits of our newsletter recipients and to adapt our content accordingly. If you do not wish to be analysed, you must unsubscribe from the newsletter entirely.

Recipients:

For sending our newsletters, we use the newsletter dispatch platform Campaign Monitor. The provider is Campaign Monitor Pty Ltd., 404/3-5 Stapleton Avenue, Sutherland, NSW, Australia, 2232. The data you enter for the purpose of receiving the newsletter (e.g. email address) is stored on Campaign Monitor’s servers in Australia, the USA and other countries. Standard Contractual Clauses pursuant to Art. 46 GDPR have been concluded as appropriate safeguards. Details can be found at: www.campaignmonitor.com/trust/gdpr-compliance/. We have concluded a data processing agreement with Campaign Monitor pursuant to Art. 28 GDPR.

Withdrawal/Deletion:

Our newsletter can be unsubscribed at any time by clicking the unsubscribe link contained in every newsletter. Alternatively, you may withdraw your consent at any time with future effect by sending an email to the address stated under section A.1. Your data will be deleted by us without delay following unsubscription, provided no statutory retention obligations apply. If you do not confirm your registration, the information will be deleted automatically. We reserve the right to delete without stating reasons and without prior or subsequent notification.

We store the unsubscribed email addresses together with the IP address used and the time of registration and confirmation for up to three years on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR, in order to be able to provide evidence of previously given consent. The processing of this data serves the purpose of defending against potential claims.

Legal Basis:

Art. 6(1), sentence 1, point (a) GDPR, Section 25(1) TDDDG; Art. 6(1)(c) GDPR.

Requirement to provide personal data:

If you wish to use our newsletter, you must complete the fields marked as mandatory and confirm your email address by clicking the double opt-in link. The details required for the newsletter registration are neither necessary to enter into a contract with us nor legally required. They serve exclusively for the dispatch of our newsletter. If you do not complete the mandatory fields, we cannot provide you with our newsletter.

b) Email Advertising:

Information/Purpose:

We may also process the data you provided at the time of purchase in order to send you individual product recommendations based on the products you have purchased or to inform you about the option to submit a product review. We therefore send you information by email in connection with your purchase. This constitutes a specific form of direct marketing in which we have a legitimate interest in order to strengthen customer loyalty by suggesting suitable and interesting product information. Also on the basis of our legitimate interest, we may send you technical or other factual information in connection with your purchase.

Recipients:

For sending our email advertising, we use the newsletter dispatch platform Campaign Monitor (see newsletter section above for full details).

Legal Basis:

Data processing in this regard is based solely on our legitimate interest in product-related direct marketing pursuant to Art. 6(1)(f) GDPR.

Objection/Deletion:

You may object to receiving this information in accordance with the provisions under section D by notifying us in text form using the contact details stated under section A.1 or by using the unsubscribe link contained in each email message.

c) Postal Advertising:

Purpose/Information:

As a selected customer, you may also receive individual product information, news and offers from us by post (letter). This constitutes a specific form of direct marketing aimed at intensifying customer relationships by providing exclusive information. This also forms the basis of our legitimate interest.

Recipients:

We pass on the collected data to postal service providers as required for the execution of postal dispatch.

Deletion/Objection:

Your data will be blocked for postal advertising purposes as soon as you have objected to the use of the data, and will be deleted unless statutory retention obligations or limitation periods preclude such deletion. You may lodge your objection in accordance with the process described in the letter or in section D (Objection) below.

Legal Basis:

Art. 6(1)(f) GDPR (legitimate interest).

D) OBJECTION OR WITHDRAWAL REGARDING THE PROCESSING OF YOUR DATA

If you have given your consent to the processing of your personal data, you may withdraw it at any time. Such withdrawal affects the permissibility of the processing of your personal data from the moment you declare it to us. The lawfulness of processing based on consent before your withdrawal is not affected thereby.

Where we base the processing of your personal data on a balancing of interests, you may object to such processing. Our legitimate interests are set out in the respective descriptions of the data processing. When exercising such an objection, we ask you to state the reasons why we should not process your personal data as carried out by us. In the event of a justified objection, we will review the matter and either discontinue or adapt the data processing or inform you of our compelling legitimate grounds on the basis of which we will continue the processing.

You may object at any time, without giving reasons, to the processing of your personal data for the purposes of direct marketing and any related profiling. Your personal data will then no longer be processed for these purposes.

You may notify us of your withdrawal of consent or objection using the contact details stated under section 2 “Controller” or by using the technical functionalities described in this Privacy Policy.